— Feeding America —
NGO Rebrand
Feeding America is a United States–based non-profit organization that is a nationwide network of more than 200 food banks that feed more than 46 million people through food pantries, soup kitchens, shelters, and other community-based agencies.
I wanted to create a new original and unique brand style for Feeding America since it’s been a long while since its been updated. Also I wanted it to bring more friendiness feeling to the overall brand.
Concept
Deliverables
Branding
Illustration
2 week research and process
1 weeks final comps and mockups
Timeframe
Colors
#77C044
#FAA548
#CC4740
Logo
The idea with this new logo was to incorporate an inclusive but different style than the original wheat logo that is already there. The logo consists of 3 bowls with a fork and spoon. In a way it represents all types of foods rather than just grains or wheat.
Business Cards
The business card features the logo as well as the owner’s name, email and social media.
Envelope
The envelope features multiple circles with the logo on the front. Each circle is a different shape and color to represent different people. The backside of the envelope just features the address of the main Feeding America office.
Letterhead
The letterhead is a letter that would be used to send out to others that have helped or is going to help with getting products and food for the food banks. Many times it would be sent out to thank the people and volunteers who have helped out.